Nina Krishnan

Hi! I'm Nina. I work at the intersection of popular music culture, design, and technology. I help artists, artist teams, and independent labels leverage data and insights to push the boundaries of creative excellence.I take pride in bringing a distinctive combination of creative vision and strategic expertise to all my work. I have 7+ years experience developing and scaling initiatives in the tech, music, and live event spaces.

Tech

Prior to pivoting into the creative world, I was a Product Designer for 6 years. Most notably, I was the Founding Designer of Beam, a Series-A startup that's transforming thow millions of low-income Americans receive emergency cash assistance.

Responsibilities

  • Developing go-to-market strategy and managing roadmap for new products from inception through launch

  • Led ground-up web and mobile design for flagship B2B2C platform that generates $7M ARR with 300,000 users.

  • Owned ideation through launch of algorithm-based cash assistance technology that has distributed $140M to 150,000+ users to date.

  • Played key role in defining design strategy, managing roadmap and backlog, implementing scalable processes, and growing team from 1-to-4.

Music

I've worn numerous hats including director, producer, and artist manager. I'm passionate about advocating for artists, championing their rights and interests, and building the infrastructure and processes needed for them to unleash their creativity and produce their best work. I have a keen interest in music finance, AI, and copyright law, recognizing their crucial role in the music industry.

Responsibilities

  • Cultivating strategic partnerships with key stakeholders like record labels, music publishers, event organizers, and digital platforms, and learning how to build the necessary infrastructure and processes to support artists' growth and success.

  • Working closely with label liasons (Warner Music, Griselda) to translate high-level vision into concepts and manage execution.

  • Managing pre-production, production, and post-production process and leading creative, financial, and administrative aspects of projects.

Creative Work

Event Production

Founder of No Agenda an NYC-based music series channeling the essence of house party culture and the DIY music ethos into a new type of nightlife experience. Each event is carefully curated with the aim of highlighting talented BIPOC DJs and building community and connection vis-a-vis a shared love for music, culture, and creativity.

Responsibilities

  • Managing relationships with venues, promoters, venue personnel, talent

  • Negotiating contracts and fees for DJ bookings, ensuring favorable and equitable terms for both parties

  • Coordinating logistics and handle all necessary arrangements for the smooth execution of bookings

  • Developing cross-channel marketing plans and running paid ads to promote event

No Agenda

In the past year, No Agenda has put on 4 events in Brooklyn, showcasing 10+ NYC-based DJs, drawing crowds of 200+. Our events are spaces to hear the B-sides, deep cuts, and unreleased Soundcloud songs they don’t play at the club. A space for creatives to pop out, dance, and meet like-minded people. Intentionality is at the core of everything we do, from selecting a concept to curating the line-up of DJs. And like A&Rs, we are always keeping an eye out for new DJs with eclectic taste, musical breadth, and depth to add to our rolodex of talent.

Past Events

Who Do You Love | Basquiat's Bottle
Attendance: 250
A Coast-to-Coast Verzuz Experience

Charge It To the Game | Blinky's Bar
Attendance: 125

It's Not Me, It's You | Blinky's Bar
Attendance: 100
A celebration of Leo SZN